Tired of so Many Sequels? Here’s Why They’re a Marketing Slam Dunk ⛹🏻🔥
Have you ever been watching TV and seen there’s a new superhero or wizarding movie coming out and think: "Why do they keep making reboots and sequels?"
Well, there are a few reasons.
Familiarity: People like sequels because they already love the characters, general storyline, and tone.
Desire for more: Sequels offer a continuation of a beloved story.
Risk aversion: People prefer the reliability of sequels, possibly at the expense of a great new story. To overcome any risk aversion, small businesses should use social media video to establish their brand identity, highlight customer testimonials, and offer clear information about their products or services.
Emotional connections: People form emotional connections to their favorite movies and characters, and sequels offer a chance to continue these connections.
The reasons for of why people enjoy sequels can be applied to your marketing through social media video content, which offers a similar mix of familiarity and new twists to engage audiences and build brand recognition.
Familiarity: Customers often respond well to social media video content that feels familiar, whether that's through featuring recognizable branding, showcasing products they already know and love, or using familiar music and visuals. To increase brand recognition, develop a unique voice and brand style of video, and use branding elements with topics that associate with your brand.
Desire for more: With the popularity of short form content on social media, viewers can consume a large amount of content in a short amount of time. Having an ongoing video series that lets viewers dive into your content in a familiar format builds that connection in their mind between your brand and the different topics of your social videos.
Risk aversion: To overcome any risk aversion, small businesses should use social media video to establish their brand identity, highlight customer testimonials, and offer clear information about their products or services.
Emotional connections: Similarly, social media video can be a powerful tool for building emotional connections with customers through personalization, storytelling, and community-building initiatives.
Social media video content is the perfect platform to engage your audience by offering a continuation of your brand message and story. By creating engaging content with consistency, you build familiarity while bringing audiences something new, keeping your audience hooked and eagerly waiting for the next one. Small businesses can use these same concepts to engage their audience and build a loyal following.
