How to Make a Great First Impression Every Time

The science is in, first impressions are lasting.

• First impressions are made in about 7 seconds.

• 68% believe their first impressions of others are accurate.

• 55% of first impressions are made by what we see (visual).

• 38% by how we hear someone's first words (vocal).

• 7% by the actual words they say (verbal).

How does this translate to video?

There's no guarantee every meeting with a potential client will go perfectly, but you can guarantee you'll make a good first impression with video. Video bridges the gap between you and potential clients, offering an experience that builds trust and connection before ever meeting them. Especially important when research shows B2B buyers are 57%-70% through their buying research before contacting your company.

Even if you're not on your A-game with a client, there's the lasting impression of your video to close the gap for you. With great lighting, a clear message, and an engaging presenter on camera it shows you're professional and can truly provide solutions to their problems.

Video is the best way to make a great first impression every time.

Additionally, having a library of video content for potential clients makes people feel like they already know you. That's the single best way to build trust and credibility for your business.

How can professional video production help your visual, verbal, and vocal first impression?

Visual

Videos with considered framing, background, lighting, and good quality sound will make your visual presentation appealing and will be designed to reflect the style of your brand.

Vocal

When producing your video having a director there listening intently to every word, and asking to clarify or rephrase will make sure your wording is clear and messaging understandable.

Verbal

The pre-production process should be a dive deep to understand the main messages that resonate with your customers, from there craft storyboard to combine all these elements seamlessly. When filming this is the guide to make sure every aspect is covered.

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A lasting effect

Sometimes one of the most helpful aspects of working with a video producer is the clarity they bring to your marketing messages.

• An outside expert perspective who can identify strengths that are unremarkable or obvious to you.

• We hoan in on the key factors that differentiate your business.

• Help define the personality and style of your brand.

Have you considered the "know, like, and trust” factors in your marketing messages? Brand marketing today requires more interaction with your customers and they want to know the people behind the brand. That's why we always recommend having a face of the company present your videos, rather than having a faceless brand.